The new ECCOM logo uses China Red and Dark Green.
China Red represents passion and vitality matching the brand positioning of innovation and human-orientation while Dark Green embodies rich accumulation matching all-inclusion of an enterprise. The color coloration of China Red and Dark Green gives a visual beauty of steadiness and harmony.
The new logo is composed of five English letters – ECCOM. M is illustrated as three red 'i's; 
looks like three smart human beings even a company team , which highlights ECCOM's corporate culture of human-orientation and collaboration and double win. When glimpsed from afar, it looks like three stick figures communicating with each other representing open communication in ECCOM.